La Séptima begins broadcasting this Thursday, November 5, 2026 at 12:00 on Spain’s digital terrestrial television (DTT), with Verónica Sanz inaugurating its programming from San Sebastián de los Reyes (Madrid). In the evening, the channel will premiere a daily electoral poll at 21:00 and Javier Ruiz will interview Carlos Cuerpo in his first program.
The channel led by José Miguel Contreras had unveiled its team and the distribution of its programs in recent weeks. The real late-breaking novelty lies in the night start: a fifteen-minute slot dedicated to voting intention, conceived to become a fixed appointment during the run-up to the general elections on November 29.
The formula has a proper name, La Recta Final, and a company in charge of the measurements, SW Demoscopia. According to what the channel’s management explained at its Wednesday presentation, the follow-up will record daily the evolution of voting preferences and mobilization. The network wants viewers to come back at the same time to see the new data, even if they do not continue watching the rest of the program.
Fifteen Minutes to Try to Create a Daily Appointment
The time slot announced for La Recta Final is from 21:00 to 21:15. Javier Ruiz will host and analyze the data from Monday to Friday; Cristina Cañedo will handle Saturday’s edition. After that comes La Última Hora, the nocturnal space led by Ruiz, with interviews and debate until the early hours. The demoscopic tracking, with presence also during the weekend, will be one of the elements that differentiate La Séptima’s initial offering.
The wager has a concrete television logic: offering recognizable content of short duration right at the start of peak viewing time, when the audience decides which channel to follow. The daily figure also serves as a drawing card for the programming. It is a different bet from sustaining a talk show for hours in hopes that current events alone will hold the viewers.
The channel’s managers defended the breadth of the sampling. The journalistic interest of that follow-up will lie in the information that accompanies each edition: sample size, collection period, methodology and margin of error will allow interpreting whether a day-to-day variation represents a meaningful change or a statistical fluctuation.
Carlos Cuerpo Opens Javier Ruiz’s Interviews
The first guest of the night will be Carlos Cuerpo, the government’s first vice president, in an interview announced for the nocturnal block. The channel has also extended invitations to representatives from various political formations to participate during the electoral campaign.
Before that, the lineup will chain El Pulso, with Verónica Sanz, from 12:00; En Línea, with Sarah Santaolalla, at 15:00; Sobre la Mesa, with Rocío Delgado, at 17:00, and La Diana, with Noor Ben Yessef, at 19:00. The new channel will be available on DTT, YouTube and operators such as Movistar, Vodafone, Orange or Digi. For those who cannot find it on the TV, the rearrangement of DTT channels on November 5 explains the changes and how to rescan.
The new channel thus enters the market with two simultaneous tests. The first is to sustain a current-affairs schedule that is almost continuous. The second, more immediate, will be to ensure that the 21:00 hour has value in itself, with a new electoral datum each night and not merely another televised debate. The first installment of La Recta Final is scheduled for today.
